who we are
Put simply, Inkmatters are specialist consultants in all forms of printing, associated print processes, technologies and embellishments. We combine amazing print solutions with technology to deliver functional, interactive and profitable print campaigns that can be 100% measurable. We are the first print specialists in the Australian market to offer a strategic Augmented Reality print solution. If you are a marketing driven company and you don’t know about augmented reality then you really need to call us now to discover how this technology can greatly impact your business.
Why Inkmatters
In an era when print is becoming increasingly commoditised, we understand we can no longer rely on simply printing work and delivering it to our customers. The Inkmatters team strives to offer ‘added value’ – be that good advice, additional services, innovation and better customer relationships. It is our goal to not only set ourselves apart from our competitors but to deliver results beyond the expectations of our customers and other business partners.
As a print manager our main difference is the ability to not only supply a broad range of managed services from a trusted range of specialist suppliers, but also offer a complete in-house printing service, from Pre Press right through to finishing and embellishments.
Our Approach
The inkmatters approach starts off with a simple meeting, we look at whatever print projects you have at hand or projected for the future and we provide you with a tailor made solution that can meet all your requirements.
We understand all businesses are different and have different dynamics, we provide tailor made solutions to clients in order to work effectively within your requirements. We come up with strategies or work with your existing strategies, always seeking to add value.
Printing can be the most effective medium to promote and sell your products and services. Collaborating with inkmatters can help you increase your sales, drive traffic to your website or get bums on seats. It’s all about effective strategies. Our job is to make your business look good in print and make the recipient of your print campaigns want to look and take the next step.
Our team of professionals are specialists in all forms of print production and our wide range of print samples showcase some of the print and design possibilities that most print companies or print managers are too inexperienced to make a reality or just not set up to produce. We have the knowhow, experience and relationships in place to professionally manage any type of print project across all print mediums.
Whether you have an ad hoc projects or you may wish for Inkmatters to look at your entire spend, our job is to keep you happy and maintain a trusting relationship, learning more about your business as we go and understanding your needs. Always delivering added value.
Print management is generally associated with long contracts and large corporations. Our approach allows businesses of all sizes to benefit from our service whether you do one printed piece per year or hundreds.
our goals
Have you ever taken away a catalogue or brochure and thought “WOW! This is amazing!” What made it amazing? Was it the design, imagery or content? The tactility or shape? The smell? The message? All of these qualities?
If you have had a great print experience with a brochure or catalogue because of one or all the qualities mentioned above, more than likely you took that brochure or catalogue home and put it on your coffee table or in open view on your desk at work. You may have told people about it, showed people or passed it to someone else. But most importantly, you may have acted upon it, called the company, or went to the store or went to the website or bought the product or service that brochure or catalogue was advertising.
Most print collateral we see in the market is cheap and ineffective and often ends up in the bin before it’s read or acted upon. Our job is to ensure we achieve the opposite, we help you get engagement and retention. One of our goals is “Wow! This is amazing!” Our goals are to ensure your catalogue, brochures, package or POS sells your messages, products or services.